Review the Exhibit
Medical Device Revenue Mix: Product Line by Geography
A global medical device manufacturer with $3.8B in revenue is assessing its international expansion strategy. The CFO has asked the strategy team to identify which product lines are under-represented in high-growth markets, and where portfolio rebalancing could improve overall margin.
North America
50% of rev
Europe
30% of rev
Asia-Pacific
20% of rev
↕ Product mix within geography (%) | ↔ Geography share of total revenue (%)
Chart Notes
A Marimekko chart where column width represents each geography's share of total company revenue (North America 50%, Europe 30%, APAC 20%), and column height segments show the product mix within each geography. Each segment is a different color: Diagnostics (dark blue), Surgical (medium blue), Monitoring (light blue), Consumables (gray). North America is dominated by Diagnostics and Surgical; APAC is dominated by Consumables and Monitoring; Europe sits between the two, with notably high Consumables.
Your Prompt
“Review the exhibit and walk me through what you see, what it means, and what you would do next.”
- → Start with the headline finding
- → Support with specific data points
- → Explain what it means for the business
- → Suggest what to analyze next